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MY AVERAGE JOE STORY...
My name is Chris Friesen, I am 42 years old, and I live in Manitoba, Canada.

I have been obsessed with building muscle and losing body fat for over 25 years now, ever since seeing Arnold Schwarzenegger and Bruce Lee on screen as a kid.

I loved the way they looked, their rippling muscles and abs that popped, as well as the power they seemed to possess. I craved those things, and this was the catalyst that started me on my fitness journey all those years ago.

I was quite small and weak as a kid, and I was picked on by some of the bigger kids in my school as I was growing up. 

Even though I was small, I was skinny fat at a bodyweight of 118 pounds when I graduated from high school, and I was never able to see my abs. 

I hated the feeling of people being able to take advantage of me at will, I hated how I looked, and this ignited a fire within me to change, no matter what it took.
I had my first taste of weight training at the tender, young age of 14. Since then, I have tried just about every program, supplement, outlandish equipment and diet trick in the book.

While I had some success in getting stronger, building muscle and losing body fat eluded me. My frustration caused me to throw myself at my training with wild abandon, with ever increasing training volume and intensity, and less and less recovery time. 

I ignored my nutrition, with the false belief that I could out exercise a poor diet.  

This left me with an ever growing waistline, low energy and libido levels, and little to show for the effort I truly was putting in at the gym. I also neglected to keep track of my training, which is a sure fire way to fail. 

After all, how can you expect to improve at anything if you don’t keep record of that which you are trying to improve upon?

How can you look back weeks or months to see if you truly ARE getting stronger, if your conditioning IS improving, if your body composition IS changing?

These are all aspects of training that I ignored, and it showed in my physique and in my conditioning as well. 

After years of effort with little to show for it, I decided that enough was enough!

I was going to go all in and figure this thing out that had eluded me for so many years. I began reading everything I could get my hands on regarding training and nutrition.
Before I Started Taking My Training Seriously
After I Became Consistent With Simple, Yet Effective Training & Nutritional Strategies
Articles, scientific research papers, training programs, blogs, you name it, I read them all. I subscribed to every fitness and strength training newsletter I came across on my search. I read reviews on bodybuilding and fitness forums as well to see what other people’s experiences were with those same programs and training concepts. 

Not only did I read them, I implemented what I learned in my training and diet regiment. I experimented on myself, tweaked things here and there, and started to see some results. I also started to see common themes becoming increasingly apparent across all of the diverse literature that I was studying. These crossover concepts have since become the backbone of not only my own daily personal training, but the programs I put together for my clients as well. 


DERAILED...


In 2012, disaster struck my family twice in a matter of months, and put my fitness quest on the back burner. 

First, my youngest son Coltan was diagnosed with a Congenital Cystic Adenomatoid Malformation, which is a fancy way of saying that he had cysts forming in one of his lungs, and would require major surgery at some point. 

Then, just over 3 months later, my oldest son Noah was diagnosed with Acute Lymphoblastic Leukemia. We were understandably devastated by this turn of events, and life became more about surviving rather than thriving. 

We had 3 children, 2 of which had serious medical conditions that required major surgeries, as well as daily doses of chemo, frequent visits to the nearest Children’s Hospital which was an hour and a half away, as well as monthly, 5 day rounds of steroids which were absolute hell.

At this point, I had plenty of reasons not to take care of myself, but I refused to take this as an excuse.

After all, if I didn’t make the time to take care of myself, how could I expect to take care of my family properly?
While I did make the time to train and eat properly, I completely changed how I approached my training and distilled everything I had learned over the past few years down to the absolute basics.

This process enabled me to ensure that my training time was compressed and optimized for the maximum results in the minimum amount of time.

I saw phenomenal results from the simple, yet sustainable approach I was taking towards my goals, and I was relentlessly consistent.

During this time, I went from 195 pounds at 35% bodyfat, to my current 150 pounds at 12% bodyfat, and I am stronger than I ever have been.

I began implementing these simple strategies with my clients as well, and they started seeing phenomenal results as well.

Throughout this long journey, my passion for helping people achieve their fitness and fat loss goals has become stronger and stronger.

I want to help people see that simple, but consistent, behaviours are the key to achieving these goals, and that spending a ton of time in the gym and elaborate meal prepping isn’t necessary to achieve their goals.
Want To Find Out How I Can Help You Achieve YOUR Fitness & Fat Loss Goals?

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